AI SME Business of the Year 2026 FinalistAI-generated product content for your entire catalogue.
Titles. Descriptions. Attributes. Taxonomy. In 40+ languages. From a product image, a spec sheet, a supplier site, or a phone photo.
merchi.ai turns whatever you already hold into publish-ready content at scale, so your team can launch thousands of products in days, not months.
Content at catalogue scale
One product takes ~30 seconds. One thousand products? Same day.
From product image to complete, publish-ready content
Compared to manual copywriting and translation workflows
Native content generation — not translation — per market
Upload products and get content immediately. No training period.
Same voice across every product, every language, every time
Your catalogue is growing. Your content team isn't.
Retailers with 1,000+ products face a content bottleneck that costs real revenue every season.
Products waiting on copy
Every day a product doesn't have content is a day it's not earning revenue. New product intake outpaces your team's ability to write.
Inconsistent quality
Different writers, different agencies, different standards. Your brand voice varies by who happened to write the copy.
Multi-language multiplies everything
5 languages means 5x the work, 5x the cost, 5x the delay. Translation adds weeks and loses nuance.
Scale breaks the process
What works for 50 products a quarter collapses at 500. Spreadsheets, email chains, and manual QA don't scale.
How it works
From whatever you already hold to publish-ready content in four steps.
Upload your products
Start from a product image, a PDF spec sheet, a supplier page, a whole supplier website, a spreadsheet, a ZIP, the API, or a photo taken in merchi.ai Snap.
AI generates your content
The model reads each source and writes titles, descriptions, attributes, taxonomy, and more, following your brand voice and schema. Every field carries a confidence score, so review time goes to the weak ones.
Review and approve
Your team reviews AI-generated content in a clean workflow. Approve, reject, or refine with natural language instructions like "make this more casual" or "emphasise the waterproof feature."
Export and publish
Download as CSV, trigger via webhook, or sync to your e-commerce platform. Content is structured, schema-compliant, and ready to publish across every channel.
What merchi.ai does
The capabilities that replace manual product copywriting with consistent, high-quality AI-generated content.
Product Content Generation
Turn a product image, a spec sheet, or a supplier page into a complete product listing. The model reads what you give it and writes everything you need.
- Titles, descriptions, key features
- Styling advice and care instructions
- Meta titles, meta descriptions, image alt text
- Confidence score on every field
Attributes, Taxonomy & Classification Standards
Automatic categorisation against industry classification standards and your own taxonomy, with the right attributes extracted for every product type.
- ETIM, GS1, Shopify, Google Shopping, and Meta Catalog
- Custom taxonomy tree assignment
- Visual attribute recognition from images
- Consistent categorisation at scale
Native Multi-Language Content
Content is generated natively in each language, not translated. Each language is written independently for cultural and SEO relevance.
- 40+ languages supported
- Native generation, not translation
- Culturally appropriate per market
- SEO-optimised per language
Brand Voice Control
Upload your brand tone of voice, stop word lists, golden examples, and category-specific tone profiles. The AI follows them consistently.
- Brand tone of voice documents
- Category-specific tone profiles
- Brand lexicon & stop word lists
- Golden examples for quality benchmarking
Flexible Schema
Define exactly what content blocks you need and the rules for each. The AI outputs structured, schema-compliant content every time.
- Custom content block definitions
- Field-level rules and constraints
- Structured output format
- Template variables for dynamic prompts
Bulk Processing at Scale
Several ways in, built for catalogues of thousands. Process a range in one upload, or start from a supplier site when you do not have the files.
- ZIP upload and spreadsheet import
- PDF and document upload
- Supplier URL scraping and website discovery
- Web Research, with the source kept on each fact
- API for automation
merchi.ai Snap
Photograph products in the warehouse, showroom, or on the shop floor. Scan a barcode, capture the product (including the back of the pack), and the same pipeline writes the titles, descriptions, and attributes. Available to Enterprise customers on iOS and Android.
Fits into your existing stack
Connect to your PIM, DAM, e-commerce platforms, and marketplaces. Import from wherever your images are stored, publish to wherever your products are sold.
Enterprise-ready from day one
Built for retailers who need security, compliance, and data ownership as standard — not as an add-on.
EU AI Act ready
Built-in AI Provenance Protocol tracks which model generated each piece of content, when it was generated, and whether a human reviewed it. Ready for Article 50 transparency requirements.
Multi-tenant architecture
Your data is isolated by tenant. No cross-tenant data access. Role-based access control for your team.
Encryption & access controls
End-to-end encryption for data in transit and at rest. Strict authentication and authorisation on every request.
Your data stays yours
Product data and generated content belong to you. Full export at any time. No lock-in.
GDPR compliant
Compliant with UK GDPR and EU GDPR. Data Processing Agreement available. International data protection standards.
Audit-ready provenance
Public verification API lets anyone confirm AI provenance metadata. Every piece of generated content is traceable.
Ready to see merchi.ai with your products?
Schedule a 30-minute demo. We'll show you the platform with your actual product images.