National AI Awards 2026 Finalist
We Unglitch your sitch.
Hands-on AI advisory, implementation, and custom development for businesses with a specific problem they want solved.
Not a presentation. A solution.
What's your glitch?
Every business has glitches. Processes that are slower, messier, or more expensive than they should be. Product catalogues that sit half-finished because no one has time to write the copy. Brand presence that disappears entirely when customers ask AI tools a relevant question.
Unglitch finds those glitches and removes them. We do not sell strategy decks. We build things that work.
- A product catalogue with 10,000 SKUs and descriptions that were written five years ago — or never at all
- A brand that should appear in AI search results for its core category, but does not
- An internal process that takes two hours and should take two minutes
- A customer journey that needs a custom AI tool that does not fit any off-the-shelf product
- A business that knows AI matters but does not know which use cases will actually move the needle
How we work
Four service lines. Each one designed to deliver a specific outcome, not a process.
AI Strategy & Roadmap
Know exactly where AI will move the needle.
A structured engagement that audits your current tools, processes, and data landscape, then delivers a prioritised implementation roadmap with honest ROI estimates. Not a workshop. Not a slide deck of frameworks. A clear plan you can act on the next day.
Suits: Leadership teams and digital transformation leads making AI investment decisions.
Product Data & Catalogue Intelligence
Turn raw supplier data into publish-ready content at scale.
AI-powered product data enrichment and content generation for businesses managing large or complex catalogues. Covers the gap between raw spec sheets and the benefit-led, SEO-ready content that drives traffic and conversion. Many clients start here and grow into the merchi.ai platform.
Suits: Retailers, wholesalers, and distributors with 500+ SKUs where content quality is a bottleneck.
Generative Engine Optimisation
Most businesses are invisible to AI. We fix that.
GEO is the discipline of ensuring your brand appears correctly when customers ask ChatGPT, Gemini, Perplexity, or Claude questions relevant to your category. We audit your current AI visibility, identify the gaps, and implement the structured content and entity signals that move the needle. Monthly tracking reports show you exactly where you stand.
Suits: B2B brands and technology companies whose buyers research vendors using AI assistants.
Agentic AI Build & Integration
A working AI tool in 90 days. Not a strategy deck.
Bespoke AI tools and agents built for a specific business need. Operational agents that take over volume work currently done by humans. Customer-facing tools that serve clients directly. Internal automations that connect your existing systems. The brief is usually simple: we have a problem, and it should be solved. We build the thing.
Suits: Businesses with a high-value, well-defined problem that no off-the-shelf product solves.
Proof, not promises
Our work with Grosvenor Flooring is the benchmark. A sustained AI engagement covering product content at scale, lifestyle imagery, conversational search, and room visualisation tools.
976%
online revenue growth
Grosvenor Flooring
1,000+
product backlog cleared
without adding headcount
Finalist
National AI Awards 2026
AI SME Business of the Year
Submitted jointly with Grosvenor Flooring as National AI Awards 2026 Finalists — AI SME Business of the Year. Ceremony: 10 June 2026, The AI Summit London.
Unglitch and merchi.ai
merchi.ai is the platform. Unglitch is the services layer. Many clients start with a consulting engagement that diagnoses and proves the value, then move to the merchi.ai platform for ongoing delivery at scale. The services arm funds and validates the product. The product scales what the services arm proves.
Some clients need only consulting. Some need only the platform. Most need both.
What's the glitch you want to fix?
Start with a 30-minute conversation. No pitch. We listen to what you are trying to solve and tell you honestly whether we are the right fit.