Merchi.ai Logo
    The National AI Awards National AI Awards 2026 Finalist

    We Unglitch your sitch.

    Hands-on AI advisory, implementation, and custom development for businesses with a specific problem they want solved.

    Not a presentation. A solution.

    See What We Do

    What's your glitch?

    Every business has glitches. Processes that are slower, messier, or more expensive than they should be. Product catalogues that sit half-finished because no one has time to write the copy. Brand presence that disappears entirely when customers ask AI tools a relevant question.

    Unglitch finds those glitches and removes them. We do not sell strategy decks. We build things that work.

    • A product catalogue with 10,000 SKUs and descriptions that were written five years ago, or never at all
    • A brand that should appear in AI search results for its core category, but does not
    • An internal process that takes two hours and should take two minutes
    • A customer journey that needs a custom AI tool that does not fit any off-the-shelf product
    • A business that knows AI matters but does not know which use cases will actually move the needle

    How we work

    Four service lines. Each one designed to deliver a specific outcome, not a process.

    AI Strategy & Roadmap

    Know exactly where AI will move the needle.

    A structured engagement that audits your current tools, processes, and data landscape, then delivers a prioritised implementation roadmap with honest ROI estimates. Not a workshop. Not a slide deck of frameworks. A clear plan you can act on the next day.

    Suits: Leadership teams and digital transformation leads making AI investment decisions.

    Product Data & Catalogue Intelligence

    Turn raw supplier data into publish-ready content at scale.

    AI-powered product data enrichment and content generation for businesses managing large or complex catalogues. Covers the gap between raw spec sheets and the benefit-led, SEO-ready content that drives traffic and conversion. Many clients start here and grow into the merchi.ai platform.

    Suits: Retailers, wholesalers, and distributors with 500+ SKUs where content quality is a bottleneck.

    Search & AI Visibility

    Be found in Google, answer engines, and AI chat.

    SEO, AEO, and GEO as one discipline: making your brand visible wherever buyers search. Classic organic search, AI Overviews and featured answers, and citations in ChatGPT, Gemini, Perplexity, and Claude. We diagnose where you are invisible, fix the content and entity signals that matter, and track progress over time.

    Suits: B2B brands, retailers, and technology companies whose buyers research vendors using search and AI assistants.

    Agentic AI Build & Integration

    A working AI tool in 90 days. Not a strategy deck.

    Bespoke AI tools and agents built for a specific business need. Operational agents that take over volume work currently done by humans. Customer-facing tools that serve clients directly. Internal automations that connect your existing systems. The brief is usually simple: we have a problem, and it should be solved. We build the thing.

    Suits: Businesses with a high-value, well-defined problem that no off-the-shelf product solves.

    Search & AI Visibility

    Buyers no longer follow a single path to your website. They search Google, read AI Overviews, ask ChatGPT for vendor recommendations, and compare options in Perplexity. If your brand is missing from any of those surfaces, you lose consideration before the first conversation.

    Unglitch treats search and AI visibility as one connected programme: SEO for organic rankings, AEO for direct answers, and GEO for citations in generative AI tools. We diagnose where you are invisible, implement the content and entity signals that matter, and track progress over time.

    SEO

    Search Engine Optimisation

    Classic organic visibility: ranking for the queries that drive revenue, with structured content that search engines can parse and trust.

    AEO

    Answer Engine Optimisation

    Featured snippets, AI Overviews, and direct answers: content structured so answer engines cite you, not a competitor.

    GEO

    Generative Engine Optimisation

    Brand presence in ChatGPT, Gemini, Perplexity, and Claude: entity signals and authoritative content that AI tools reference when buyers ask questions in your category.

    Learn more

    Our blog covers the Search & AI Visibility framework in depth. Start here:

    Proof, not promises

    Our work with Grosvenor Flooring is the benchmark. A sustained AI engagement covering product content at scale, lifestyle imagery, conversational search, and room visualisation tools.

    4x

    organic traffic growth

    Grosvenor Flooring, 12 months

    1,000+

    product backlog cleared

    without adding headcount

    Finalist

    National AI Awards 2026

    AI SME Business of the Year

    Submitted jointly with Grosvenor Flooring. National AI Awards 2026 Finalist for AI SME Business of the Year.

    Frequently asked questions

    Common questions about Unglitch and Search & AI Visibility.

    Why does my brand not show up when customers ask ChatGPT about my category?
    Usually because AI tools cannot find consistent, authoritative signals about your brand. Thin website content, missing entity markup, no third-party references, and competitors with stronger definitional pages all contribute. The symptom is easy to spot: ask an AI assistant a question your buyers would ask, and see whether your brand appears at all. Unglitch Search & AI Visibility engagements diagnose those gaps and implement the content and entity improvements that move citation frequency.
    Is traditional SEO still enough on its own?
    For many businesses, no. SEO remains essential for organic traffic, but buyers increasingly get answers from AI Overviews, featured snippets, and chat tools before they click through to a website. If you optimise only for classic rankings, you can rank on page one and still be invisible where the decision actually happens. Search & AI Visibility treats SEO, AEO, and GEO as one connected discipline rather than three separate projects.
    What is the difference between SEO, AEO, and GEO?
    SEO targets traditional search engine rankings. AEO targets direct answers: featured snippets, AI Overviews, and answer boxes. GEO targets citations in generative AI tools like ChatGPT and Perplexity. All three depend on structured, authoritative content and consistent entity signals, but each channel has different requirements. Our three-pillar framework explains how they fit together.
    How would I know if my business is invisible in AI search?
    Common symptoms include competitors appearing when you ask AI tools category questions, your brand described incorrectly or generically, no mention of your case studies or proof points, and declining click-through despite stable rankings. We wrote a symptom-led guide: Is Your Brand Invisible in AI Search? If several of those symptoms sound familiar, a visibility audit is worth doing.
    Does Search & AI Visibility only apply to B2B brands?
    No. Any business whose buyers research online before purchasing benefits. B2B technology companies were early adopters because their buyers use AI assistants for vendor evaluation, but retailers, wholesalers, and professional services firms face the same problem: if AI tools cannot describe your brand accurately, you lose consideration before the first conversation. Product catalogue intelligence and search visibility often go hand in hand for retailers.
    How do Unglitch engagements typically work?
    Start with a 30-minute conversation. No pitch. We listen to the glitch you want to fix and tell you honestly whether we are the right fit. If we proceed, engagements are scoped to a specific outcome: a roadmap, a visibility improvement programme, a catalogue content sprint, or a custom AI build. Most clients begin with a diagnostic phase, then move to implementation with clear milestones. Pricing is agreed once scope is defined.

    Still have questions? .

    Unglitch and merchi.ai

    merchi.ai is the platform. Unglitch is the services layer. Many clients start with a consulting engagement that diagnoses and proves the value, then move to the merchi.ai platform for ongoing delivery at scale. The services arm funds and validates the product. The product scales what the services arm proves.

    Some clients need only consulting. Some need only the platform. Most need both.

    What's the glitch you want to fix?

    Start with a 30-minute conversation. No pitch. We listen to what you are trying to solve and tell you honestly whether we are the right fit.

    Drop Us a Line